127 Views
Targeting Specialist
Full-time
3 years - 6 years
Advertising/Marketing/PR
1250 EUR
Posted: 4 weeks ago
Job Summary
Manage and optimize targeted advertising campaigns across social media platforms, analyze campaign performance, and develop strategies to increase traffic, leads, and conversions.
Job Description
-
Set up and manage targeted advertising campaigns on Facebook, Instagram, and TikTok.
-
Define target audiences and create advertising strategies.
-
Configure Facebook Business Manager, Ads Manager, and TikTok Ads accounts.
-
Write advertising copy and prepare promotional materials.
-
Create and coordinate banner designs using Figma, Canva, or Photoshop.
-
Analyze advertising campaign performance and prepare reports.
-
Monitor key metrics (CTR, impressions, clicks, conversions).
-
Optimize campaigns to improve results and reduce costs.
-
Work with Google Analytics, Yandex Metrica, and other analytics tools.
-
Create and manage UTM tracking parameters.
-
Collaborate with social media and creative teams.
-
Use AI tools for generating ideas, texts, and advertising concepts.
